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Technology strategy for businesses facing the AI shift.

Independent, board-level advice that translates what is coming in technology into action for your business: threats caught early and turned into strengths, opportunities made tangible, decisions in plain English. Delivered in weeks rather than quarters, proven with working prototypes rather than decks.

Ben Burch
Ben Burch, founder

Oxford University engineer

MEng in engineering from Oxford University. Rowed for Great Britain and led the winning 2002 Boat Race crew as President of the Oxford University Boat Club.

Twenty years making technology pay

Risk systems at RBS through the financial crisis. A manufacturing business turned from loss to profit as operations director. Two decades of systems, integration and applied AI across manufacturing, healthtech, software and the third sector.

Proven under pressure: Badwater 135

In July 2026 I finished Badwater 135, the world's toughest footrace: 135 nonstop miles across Death Valley in 50°C heat, open to 100 invited athletes a year. The same discipline runs through my client work. Prepare properly, measure everything, finish.

Your customers, your competitors and your own team are already using AI. The question is no longer whether it changes your business. It is what you do about it, in what order, and how you know it is working. Answering that properly takes independent advice: not a sales pitch from someone with software to sell, and not a report too long to act on.

Work with me

AI Strategy Sprint

Three weeks. One strategic question answered.

  • A named question: what does AI mean for our business model, our operation, our position in the market
  • Evidence drawn from your own customers, data and market, not analyst noise
  • Options ranked with honest economics, including the case for doing nothing
  • A recommendation your board can act on, written in plain English
  • A working prototype of the answer, running on your real problem

Fixed fee, fixed finish. The engagement ends by design.

Fractional Strategy Advisor

Board-level counsel, defined days each month.

  • A clear read on the direction of travel: where technology is heading and what it means for your people, your customers and your market
  • Technology and AI strategy that keeps pace as the market moves
  • An independent voice that keeps transformation honest
  • Steering delivery partners and vendors so you get what you were promised
  • Help defining, hiring and shaping your permanent technology leadership

No delivery tail. I advise, challenge and shape. Your team builds, or I bring trusted partners who can.

When strategy calls for build work, I architect and steer while trusted delivery partners or your own team do the building. You choose who builds, and the advice stays independent.
How I work

Plain English

I translate complex technology into words a board can act on. If a recommendation cannot be said plainly, it is not ready.

The whole business, not just IT

AI questions rarely respect departmental lines. I work across the commercial model, operations and technology, so strategy arrives as one answer rather than an IT plan.

Evidence first

I use my own tooling to capture and rank opportunities inside your business. Every recommendation carries its assumptions and its expected value, so it can be checked.

Prototypes over decks

I build fast. Watching the answer run on your real problem beats reading about it, and it removes the argument before it starts.

Delivery through partners

I do not carry a delivery team you have to feed. When something should be built, I specify it, steer it and hold it to the plan.

Endings by design

Every engagement has a defined finish and an acceptance event. If it should continue, we decide that deliberately, not by drift.

What clients say

“Your insights into how the market is evolving has given me great confidence as we built out our strategy. The way you can understand and translate complex technical challenges into manageable tasks is really excellent.”

Steven Castillo

“Ben Burch is a valued consultant who offers intellect, vision, strategy and simple actions. His knowledge of the tech business and his experience of how organisations like ours work has been invaluable.”

Kim Jenkins

“Ben takes a pragmatic and knowledgeable approach. He combines a strong technical understanding with a lot of real-world business experience. He finds solutions quickly and is adept at working closely with development teams to get results.”

Rob Woodhead
About Ben

I read engineering at Oxford University, rowed for Great Britain and was president of the Oxford crew that won the 2002 Boat Race as underdogs. Injury ended the rowing. The habit of preparing properly for hard things never left.

Since then I have spent twenty years where technology meets money. At RBS I worked in counterparty risk through the financial crisis, building the bank's first consolidated trade repository and analysing derivative selection on a £20bn asset protection scheme. As operations director of a design-led manufacturing business I helped take it from loss-making to a £2.5M turnover and solid profit. Since 2012 I have run Infinite Codeworks, designing systems, integrations and now AI capability for businesses from precision manufacturers to US healthtech.

The thread through all of it is the same: complex, high-stakes problems made plain, decided quickly and made to pay. I am the person in the room who can hold the engineering detail and the board conversation at the same time, and who would rather show you a working answer than describe one. Increasingly the work is about direction of travel: reading where technology is going, broadly rather than through a narrow technical lens, and what it means right now for the people who run, work in and buy from a business. The job is then to turn that reading into action a business can take this quarter: risks removed, threats turned into strengths, opportunities made real.

In 2026 I ran Badwater 135. I also founded a charity whose community programmes carry peer-reviewed evidence from the University of Bristol of improving social connection and wellbeing. Both inform how I advise.

Technology should be judged by what it does for people, whether that is a savings ledger or a loneliness measure. AI's job is to remove the drudgery so people can do the human work.

Ben mid-race in the rain, sharing supplies with his young supporter
People first, always
Elsewhere

Professional notes

Short observations on AI, strategy and what is actually working, from live client work.

Ben on LinkedIn

The running

The training, the races and the writing, including the road to Badwater 135.

My Journey to Death Valley

If you are facing the AI question, let's talk.

A first conversation costs nothing and usually tells us both whether there is a real piece of work. Remote is fine, in person is better.

Or email directly: ben [at] infinitecodeworks.com LinkedIn